The Barcodes are Coming!
Lots of fun with barcodes this week.
Motorola’s investment in Scanbury set off a flurry of bar code articles this week, upping the hip quotient for a nerdy tool.
Techcrunch summed up the barcode as marketing tool opportunity well:
Scanbuy’s ScanLife platform lets advertisers provide digital information to consumers through the use of 2D barcodes and camera phones. Advertisers can give consumers access to product reviews, price comparisons and coupon offers simply by having them scan two-dimensional codes from product packaging, magazine ads, or other media.
CNET‘s reported on Microsoft’s Tag, a prettier versions of barcodes. Great demo below:
But as sexy as barcodes are, Business Week highlighted some of the barriers:
Sometimes different codes require different sorts of software. For instance, Scanbuy’s software can’t read Microsoft bar codes. And phones without autofocus cameras may not be able to read certain codes. Neil Strother, practice director at consultant ABI Research says “The problem is, [the market] has been fragmented, and it’s not well executed”
The roll-out may have some bumps, but I think lots of marketing folks will find Bar Codes hard to resist. So except to see a lot more bar codes in your future.
If you want your very own barcode, use a service like Kaywa to generate one for free. Below is Mobile Test Kitchen’s very own barcode. Feel free to scan and spread:
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