New Pew Study: Did you know your phone has Apps?
It looks like most folks are still using the phone to make calls, text and take pictures. Most have not downloaded apps, and those that do don’t really use them. A few cell phones owners don’t even know if they have apps on their phones.
Don’t they understand that your phone can be so much more? Watch an iPhone app commercial, people!
Here is one on Family Travel to get you inspired to use those apps?
Key Findings of the Pew Study:
- Eight in ten adults today (82%) are cell phone users.
- Some 35% of U.S. adults have software applications or “apps” on their phones, yet only 24% of adults use those apps.
- Among cell phone owners, 29% have downloaded apps to their phone and 13% have paid to download apps.
- Many adults who have apps on their phones, particularly older adults, do not use them,
- 11% of cell owners are not sure if their phone is equipped with apps.
- apps user population skews male, and is much younger, more affluent, and more educated than other adults.
- Overall, the apps-using population also skews slightly Hispanic when compared with other adult cell phone users.
- The average adult has 18 apps on his or her phone
- Non voice uses stats: 76% take pictures, 72% text messages, 38% Access the Internet, 33% play music and 29% Use an App.
Pew thinks it’s the young and hip who really use apps, and that the rest of us will catch-up soon:
“An apps culture is clearly emerging among some cell phone users, particularly men and young adults,” said Kristen Purcell, Associate Director for Research at the Pew Internet Project. “Still, it is clear that this is the early stage of adoption when many cell owners do not know what their phone can do. The apps market seems somewhat ahead of a majority of adult cell phone users.”
I have to admit I have about 5 apps that I use regularly. The rest are just wasting screen space.
Do you use your apps? Or are they just cellphone screen clutter? Be honest!
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