What I learned at BlogWorld 2010
BlogWorld 2010 was a bit of a blur. You get a bit over stimulated between the bright lights, slot machines and thousands of bloggers.
I did manage to get to 5 sessions better than only 2 at BlogHer 2010. Here are some of my key takeaways :
- Free is so 2009: Swag or freebies are not as exciting once you are an established blogger. Certain bloggers view themselves as a small business not a a media outlet. Marketing budgets need to start to reflect that.
- Blogger & Brand fit is important: The bloggers that are making the brand and blogger partnerships work for their readers and bottom line are partnering with brands that they love and can build a story around. They are seeking out the brands they admire and pitching ideas. It’s the wild west still so be creative and do not be afraid to ask.
- Top bloggers are technicians not just story tellers: Many of the top bloggers who are bringing in the serious $s are pros at seo, link building, affiliate programs and etc. They have great content and community but they are also highly skilled in how to run a blog and a business.
- Go to the niche sessions to learn something new: At SXSW, I learned the most from the film distribution sessions (e.g., using local events to drive excitement for your movie ). At Blogworld, it was the food blogger sessions (e.g., watching food trends to jump on seo gold early like bento boxes). It’s at the niche level where some on the new tricks might be actually totally new and valuable to you.
- It’s about in real life (IRL): You can form relationships online but it takes a real hug or shared ice cream to really make that a true friendship. Or cotton candy in the case of Vegas!
- Go to a big conference but search out your tribe: Just like on twitter, you will get lost if you don’t find your people at a big conference. So if you are a mom blogger, go to those sessions and connect. Organize an impromptu meet up for local folks. Seek out your people to really benefit for these conferences.
- Get roomies : This was a foreign concept coming from big companies but I’m sold. Beyond the shared costs, it’s a great way to avoid getting lonely or even lost at these huge conferences. It feels like a big sleepover with lots of late night gossip and outfit advice. I highly recommend roomies!
BlogWorld was worth the trip for me. What are your takeaways from BlogWorld 2010?
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